Systems & Software
Fractional GTM and marketing lead. Built the demand engine behind the sales pipeline.
Go to market at a gallop
Sales velocity made visible.
Your product works. Your pipeline doesn't. We're the go-to-market firm that turns a good product into fast, repeatable revenue.
Selected engagements
40%
pipeline growth in two quarters, after we cut a 600-account target list to 75.
Focus did that.
UTILITY CIS / 2024
inHance
Repositioning and go-to-market for a utility software portfolio.
Gemstone Homes
Brand and demand foundation for a growth-stage builder.
builderOS
Positioning and launch motion for a contract-management product.
What we do / The playbook
Positioning & ICP
We start with a precision ICP, not a logo wishlist. Most growth problems are a targeting problem wearing a funnel costume.
GTM Strategy
We build the go-to-market on evidence, reverse-engineered from the deals you're already winning.
Demand & Pipeline
We anchor every program to a growth lever or kill it. If it doesn't tie to pipeline, we don't report it.
Founder-Led Sales
We get you closing your first deals yourself, then document the motion so it's repeatable. Sales is product discovery.
Fractional Leadership
We sit in the revenue seat part-time and run it like we own it. A force multiplier who joins the calls, not an order-taker.
How we work / Fractional, few slots
TWO SLOTS. Q3.
2 OpenWe work fractional and we cap the roster. Depth beats a logo wall. You get the operator in the room, not a junior with a deck.
Own your sales before you outsource them. Close ten deals yourself, then we talk about a VP.
Focus beats breadth. We'd rather you win 75 accounts than chase 600.
Marketing is a revenue engine. If it doesn't move pipeline, it's a hobby.
Plan like a CFO. Operate like a closer.
Ryan PrestelPortrait / placeholder
The studio
Stalio is a go-to-market and marketing firm built around one opinionated playbook. We run revenue, not creative for its own sake.
Founded and led by Ryan Prestel, a four-time-exited B2B SaaS operator. For 15+ years, I've taken companies from product-market fit to repeatable revenue.
Sales isn't a delegation problem. It's a courage problem.
4 EXITS15+ YEARSFOUNDER + REVENUE SEATB2B SAAS
Go to market at a gallop.
Two slots open. If your product works and your pipeline doesn't, let's talk.